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Made For Families

Singapore is Made For Families.

Families are the backbone of our society. We stand together with Singaporeans as they start and raise their families. 

The COVID-19 pandemic and restrictions have made clearer the importance of building and maintaining strong family ties at home, as well as supporting employees to balance their family and career aspirations. An initiative by the National Population and Talent Division in the Strategy Group, Prime Minister’s Office, Made For Families, aims to assure families in Singapore of support from the government and community at large as we emerge stronger from the crisis.

The Made For Families brand mark represents the different ways – big and small – in which Singapore supports families. Companies, organisations and community groups can adopt the brand mark to identify themselves as promoting the value of family in our society. Government programmes that help couples marry, start and bring up their families will also be identified as reason why Singapore is Made For Families.

Supporting Singaporeans in fulfilling their plans to get married and raise families is a key national priority. While the Government's Marriage and Parenthood package has been enhanced over the years to provide comprehensive support and address the evolving needs of Singaporeans, everyone can also play their part. Together, we can foster a society that is Made For Families, by laying a foundation of support, from family-friendly spaces and workplaces, products and services, and family-bonding activities.  


Made For Families ecosystem